US News Names Best Brands
Mazda, Honda, Ford and Porsche have been recognized as U.S. News & World Report’s best-rated brands for overall excellence.


A comprehensive lineup that includes the Cayenne CUV helped propel Porsche to the top of the luxury heap in U.S. News and World Report’s latest brand rankings. Photo courtesy Porsche AG
WASHINGTON, D.C. — U.S. News & World Report has unveiled its annual Best Vehicle Brand awards. The awards recognize fleetwide excellence for cars, SUVs, trucks and luxury vehicles. By highlighting the best brand in the four major segments of the automotive marketplace, the awards are designed to help consumers narrow their search for a new car.
U.S. News’ 2018 Best Vehicle Brand winners are:
Mazda: Best Car Brand
Mazda won the car class on the strength of the Mazda3, Mazda6 and Mazda MX-5 Miata. All three models have top-notch performance that puts an emphasis on direct, sporty handling, as well as quality interiors that are more upscale than their price tags might suggest, according to U.S. News’ editors.
Honda: Best SUV Brand
Honda’s current crop of SUVs puts the brand well ahead of the pack, U.S. News said, with the Honda HR-V, CR-V and Pilot all providing consumers with the comfort, utility and reliability that SUV and crossover buyers are looking for.
Ford: Best Truck Brand
In a close race, the Ford F-150 nabbed the Best Truck Brand award for Ford, with the F-150’s capability, safety and high-tech features putting it over the top.
Porsche: Best Luxury Brand
Though many consumers think Porsche only makes sports cars, the automaker offers a full lineup of impressive vehicles, including two SUVs, hybrids and the four-door Panamera fastback. In addition to pacesetting performance, all Porsche models indulge their occupants with opulent, driver-oriented interiors that score high marks with reviewers. It’s also one of the most reliable brands on the market.
“Deciding where to start looking for a new car, truck or SUV can be one of the most overwhelming parts of buying a car,” said Jamie Page Deaton, managing editor of Best Cars for U.S. News. “The Best Vehicle Brands provides consumers with the greatest possible starting point, no matter what type of vehicle they’re shopping for.”
To determine the award winners, U.S. News averaged the overall score of all the given brand’s products in each award class. The brand with the highest overall average score was named the winner in the category. The overall scores come directly from the U.S. News Best Cars rankings, which are based on a combination of the consensus of the automotive press, safety scores and reliability data.
Originally posted on F&I and Showroom
More Training

ASE Developing ADAS Calibration Credential
The National Institute of Automotive Excellence said its intent with the new technician program is to prioritize practical application and operational understanding over deep electrical diagnostics.
Read More →
Apply by March 31 for Automotive Scholarships
UAF is accepting applications for more than $900,000 in automotive and heavy-duty scholarships for the 2026-27 school year.
Read More →
Combatting the Technician Shortage
RockED and TruVideo have launched a free video inspection certification for automotive schools.
Read More →
The F&I Agent's Roadmap: Mastering the Cold In-Store Visit
Register for Allstate's FREE webinar on Oct. 21
Read More →
APCO Holdings Acquires DealerPRO Training
The addition expands company's footprint in fixed ops training
Read More →
Auto Dealership Training Program Expands
Protective Asset Protection offering is AI-driven.
Read More →
ASE Offers Free Vehicle-Fluids Webinar
Class will share updates on lubricant and filtration technologies in newer models.
Read More →
New ADAS Certification Announced
ASE training is intended to help service departments, shops optimize repair opportunities, customer confidence.
Read More →
ASE Offers Free Testing Webinar in Spanish
The class will give an overview of ASE testing in Spanish, including current tests, test development and test-preparation tools.
Read More →
F&I Conviction
It is not important that the client understands us – it is critical that they know we understand them!
Read More →