Portfolio Earns Diamond Ranking in Dealer’s Choice Awards
For the fourth time, Portfolio has received a Diamond Award from Auto Dealer Monthly in its annual Dealer’s Choice Awards.
IRVINE, Calif. — Portfolio, a reinsurance program manager for dealers, earned the Diamond Award for Best Vehicle Service Contracts – Reinsurance provider in Auto Dealer Monthly’s annual Dealer’s Choice Awards.
This is the fourth Diamond Award for Portfolio, which earned the top award in 2008, 2009 and 2010. Portfolio has never been ranked less than Platinum, the second highest award.
“We are honored and grateful that dealers have named us the top reinsurance program in the nation for the fourth time,” commented Steve Burke, CEO of Portfolio. “Not only does this tell us that our agents and employees are serving our dealer clients well, but that our unique business model meets market expectations. Portfolio’s uncompromised principle of true 100% ownership by the dealer has been proven once again to be the strongest foundation to ensure ongoing satisfaction for our dealer clients.”
The awards are voted on by dealers, who were surveyed over eight weeks between April and May. Hundreds of dealer principals and other dealership personnel scored their satisfaction with providers in 27 categories of products and services. Survey respondents were asked to cast votes only for providers with which they have firsthand knowledge and experience.
“The Portfolio program is dealer-centered,” said Brent Griggs, president of Portfolio. “Respecting the dealer’s rights of ownership requires us to conduct ourselves with integrity and transparency to honor the dealer’s interests first. We see ourselves as a trusted partner, not just a provider. This demands that we provide every available profit opportunity through diligent income development in the dealership and regularly scheduled analysis of reinsurance company performance. I think this goes a long way toward explaining our recognition in the eyes of dealers.”
In addition to identifying their primary providers in each category, respondents must rate their providers in four areas: the product and service provided; customer support and service; the overall value for dollars spent; and whether the dealer would recommend the provider.
The complete list of winners, as well as any provider or finance company that rated higher than the group average score in any category will be published in the August 2014 print issue of Auto Dealer Monthly magazine. Award winners will be honored at the Industry Summit at the Paris Las Vegas, September 7-10, 2014.
Originally posted on F&I and Showroom
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →