Hybrids in Focus
Another automaker announces plans to dedicate more resources in the U.S. to the now popular power train as it also looks to minimize trade tariff costs.

Honda said it plans to introduce large hybrid models in North America like this Acura SUV prototype in 2029.
Honda
More automakers are shifting production focus to hybrids after the federal pullback of electric-vehicle incentives and the rise of gas prices.
Honda announced plans to reallocate more development and production resources to hybrids due to a surge in demand, reserving excess capacity at its Ohio plants to hybrid and gas vehicles while making all of its North American factories hybrid production-ready.
The news follows similar announcements recently by Ford, Toyota and Subaru to increase hybrid production in the U.S. to meet consumer demand and, whether they said so or not, avoid higher U.S. trade tariffs. The Trump administration has hiked tariffs on imports from around the world, in part to boost domestic production.
Honda said it will introduce next-generation hybrids starting next year and roll out 15 worldwide by 2030, mostly in North America.
Also in North America, Honda said it will introduce “large-size”hybrid models in 2029 – what’s known as the D-segment size in Europe and considered midsize in the U.S. – or larger sizes in a likely appeal to many Americans’ taste for oversize vehicles.
Not all of its hybrids will be big, though, as many consumers struggle to afford any new model. The Japanese automaker premiered a hybrid sedan prototype to hit the market in the next two years along with an Acura SUV hybrid prototype.
As gas prices add to consumer inflation woes, Honda said its coming hybrids will be more than 10% more fuel efficient due to a new hybrid system it says improves upon its 2023 system. At the same time, it aims to reduce the system’s cost by more than 30%.
To enable the shift from production of pure EVs to hybrids, Honda said it and joint venture partner LG Energy Solution will switch part of their EV battery production lines to hybrid battery manufacturing.
Honda did mention tariff avoidance in its announcement, albeit tucked far down in a press release.
“Honda also will increase the local content of … (assemblies) and component parts of motors and (electric vehicle) inverters by more than four times the current level, to prepare for the expansion of hybrid vehicle production, reducing risk of a supply shortage and mitigating the impact of U.S. tariffs.”
More Industry

Holman Opens New Lexus Dealership
Located in the heart of Clark County, Lexus of Vancouver features a multi-level showroom, more than 30 service bays, an indoor drive for drop-off and pick-up and a fleet of courtesy vehicles.
Read More →
Denver Ferrari Store in New Group
The recent sale of the dealership by Lithia adds to an expanding stable for a family-owned collection of franchises.
Read More →
Nissan Reports Significant Sales Growth
Following the release of Nissan’s 2025 fiscal year report, the automaker announced that its retail-first approach has led to a significant jump in dealer sales.
Read More →
Dealer Debrief: Effective Safety Features
In this week's debrief, host Lauren Lawrence covers a positive safety study from GM and the University of Michigan Transportation Research Institute and a business acquisition by Cox Automotive.
Read More →
Recalled Autos Spike in Q1
The volume of affected units continued to rise as more software-focused models present different types of problems, creating complex risk, Sedgwick reports.
Read More →
Program Brings Wheels to Families in Need
NADA is taking Vehicles for Change’s Keys to Independence Program national so auto dealers can help families in need gain access to reliable transportation.
Read More →
EFG Aims to Help Dealers Face Rising Reinsurance Volatility
Rising claims severity, higher repair costs and delayed reserve adjustments are putting new pressure on auto dealerships' reinsurance programs.
Read More →
IIHS Adds to Safety Rankings
A midsize Hyundai and a small Toyota have joined the nonprofit's 2026 Top Safety Pick+ award rankings, thanks to improved crash test results and crash-prevention measures.
Read More →
Dealer Debrief: FTC and Pricing
In this week's debrief, host Lauren Lawrence covers long loan terms, the FTC's crackdown on pricing, and disaster prep for dealerships.
Read More →
Dealer Debrief: Credit Scores & Exec Moves
In this week's debrief, host Lauren Lawrence covers bad credit scores, executive moves and a dealership acquisition.
Read More →