Ford Hybrid Sales Healthy
April deliveries surge, in line with its plans to focus on the segment over pure EVs.

Ford said most early buyers of the 2024 F-150 PowerBoost Hybrid have upgraded to get the Pro Power Onboard, which makes the truck a portable generator.
Ford
Ford hybrid sales, following suit with the automaker’s recent electric-vehicle downshift, surged in April, with one model setting a monthly record.
The Detroit-area brand said its hybrid deliveries jumped 60% year-over-year to about 18,000 units.
Sales of its F-150 PowerBoost Hybrid pickup alone skyrocketed 94%, surpassing all other full-size hybrid trucks in U.S. sales, said Ford. It pointed out that most early buyers of the 2024 model have upgraded to get the Pro Power Onboard, which makes the truck a portable generator to power tools, appliances and more.
Ford’s Maverick hybrid is still its best-selling hybrid truck year-to-date at more than 26,000 units in sales in the first four months. It said most of those buyers switched from other brands, many trading small sports-utility vehicles for the pickups.
In April, Ford delayed EV production at its Ontario plant as it announced plans to grow its hybrid lineup.
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →