auto dealer in black and red logo
MenuMENU
SearchSEARCH

Assurant Global Automotive Launches Pocket Geek Auto

The Pocket Geek Auto mobile app is designed to help dealers maintain a profitable post-purchase relationship with customers.

February 2, 2021
Assurant Global Automotive Launches Pocket Geek Auto

The Pocket Geek Auto mobile app is designed to help dealers maintain a profitable post-purchase relationship with customers.

2 min to read


NEW YORK, N.Y. – Assurant, Inc. (NYSE:AIZ), a global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases like automobiles, announced the launch of Pocket Geek Auto. A mobile app that helps dealers and clients connect with their customers, Pocket Geek Auto delivers a more personalized car ownership experience, strengthens their core F&I offers, and drives service revenue. The Pocket Geek Auto app is free for Assurant clients and their consumers purchasing a vehicle, and automatically populates with the unique information specific to that customer – like vehicle and products - at the point of sale.

Now with Pocket Geek Auto, our dealers and clients can take a proactive and industry specific approach to build stronger connections with their customers.

“Pocket Geek Auto allows dealers and clients to modernize their customer experience, grow their revenue, and retain more loyal customers,” said Assurant Global Automotive Senior Vice President of Global Transformation, Martin Jenns. “Customers have developed digital relationships with banks, retailers and other service suppliers. Now with Pocket Geek Auto, our dealers and clients can take a proactive and industry specific approach to build stronger connections with their customers.”

Pocket Geek Auto’s technology and open API pulls in over 20 integration points and complements OEM apps already in use with different dealer specific features. Dealers and other Assurant clients offering protection plans will have full control of branding, imagery, and offers digitally delivered to their consumers, including reporting features that allow for real-time analysis of consumer interactions.

The Pocket Geek Auto app offers key features including:

  • Personal TechPro – on-demand technical support for in-car technology via chat or voice

  • Maintenance Manager – maintenance alerts and reminders to drive service revenue

  • Digital Glovebox – will store vehicle related documents like protection plans and policies and service receipts

  • Customer Notifications - automated recall alerts and tools to present direct service and sales offers to customers 

  • Claims Management - to simplify the claims process by allowing customers to report a protection policy claim and get status updates directly through the app

Additional upgrades and capabilities will be added and automatically pushed to current app users.

“Our clients continue to look to us for innovative ways to solve today’s business problems. We leveraged our learnings across the Pocket Geek family of apps, specifically Pocket Geek Mobile, to bring an enhanced experience for today's digitally-driven consumer,” said Jenns.

Originally posted on F&I and Showroom

More Digital

Auto Dealer Today, Dealer Debrief, 06/04/2026 with Lauren Lawrence
Digitalby Lauren LawrenceJune 4, 2026

Dealer Debrief: New Technician Credential & Vehicles for Change

In this week's debrief, host Lauren Lawrence covers a new ADAS technician credential that is in the works and a partnership between NADA and Vehicles for Change.

Read More →
Auto Dealer Today, Dealer Debrief, 05/28/2026, with Lauren Lawrence
Digitalby Lauren LawrenceMay 28, 2026

Dealer Debrief: Dealer's Choice Awards

In this week's debrief, host Lauren Lawrence covers reinsurance, IIHS safety picks, and voting for the 2026 Dealers' Choice Awards.

Read More →
Man smiling at camera.
Digitalby StaffMay 18, 2026

JD Power Launches F&I Performance, ID Verification Tools

The resources are the first two offerings by the company's new Dealer Solutions division, which is being led by auto industry veteran Doug Betts.

Read More →
Ad Loading...
Photo of Buick Envista moving down road flanked by trees
Digitalby Hannah MitchellMay 8, 2026

Advanced Safety Features Make a Difference

GM says research shows such technologies have made real inroads in reducing the rate of U.S. collisions as it aims for crash-free roads.

Read More →
Portrait of Cox Automotive President Steve Rowley alongside company logo, representing acquisition of Fullpath to enhance AI-driven data and marketing solutions for auto dealers.
Digitalby StaffApril 24, 2026

Cox Automotive to Acquire Fullpath

The company says the deal brings artificial intelligence-native data and marketing infrastructure to its dealer network for a unified platform.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
Dealer OpsApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Ad Loading...
Dealer Debrief 03/31/2026 with Lauren Lawrence. headshot of Lauren Lawrence. Auto Dealer Today logo.
Digitalby Lauren LawrenceMarch 31, 2026

Dealer Debrief: EV Sales, Brand Loyalty & More

In this week's Dealer Debrief, host Lauren Lawrence covers EV sales, tire brand loyalty, and new industry executive leaders.

Read More →
Scott Worthington, vice president of product management at Reynolds and Reynolds, stands indoors in front of large windows wearing a navy blazer and white shirt.
Digitalby StaffMarch 3, 2026

Reynolds, Corpay Partner to Enhance Dealership Payables

The new connection between the companies is designed to help digitize payments, targeting smoother transactions for automotive dealers.

Read More →
mechanic filling out clipboard while inspecting under hood of vehicle
DigitalMarch 1, 2026

Owner Retention Stakes Have Never Been Higher

Service advisers represent dealerships’ foundation in fostering ongoing customer loyalty, and they must maintain certain standards to keep that foundation strong.

Read More →
Ad Loading...
Headshot of Zach Shefska, CEO of CarEdge, alongside the CarEdge logo on a blue background.
Digitalby StaffFebruary 24, 2026

Free Public Scoring System Rewards Honest Dealer Prices

CarEdge Dealer Transparency Index is based on verified quotes, and retailers can be rewarded with badges and other marketable proofs of honest pricing.

Read More →